Andreas Bjurenborg
Linkedin | andreas@hejform.com | +46 704675955
Linkedin | andreas@hejform.com | +46 704675955
As a Senior Art Director / Experience Designer / Product Designer, I control the user flow and the visual expression throughout the project and make sure that the result has the right feel and converts to the right target group. Working in agile teams close to development and client / stake holders goes without saying.
I have about 24 years of professional experience in concept development, visual identity, graphic / digital design. I have worked with everything from web services to mobile platforms, e-commerce and advertising / campaigns. Brands that have been included in my work are Volvo Cars, Volkswagen AG, Comviq, The Modern Museum in Stockholm, Spaceport Sweden, ICA Traders, Posten / Bring, Bently Cars, Taxi Stockholm, Swedish Public Employment Service, Swedish Public Service Television Company (SVT), KF, Save the Children, Skistar shop, Forex bank Arlanda Express and more.
Skills
Art Direction, Concept Development, Product Design, UX-Design, UI-Design, Marketing Strategy, Storyboarding, Illustration, Infographic, Prototyping.
Language skills
Swedish - Native, English
Education
Visual Communication, Berghs School of Communication,
2000
Autodidact from 1996
Art Direction, Concept Development, Product Design, UX-Design, UI-Design, Marketing Strategy, Storyboarding, Illustration, Infographic, Prototyping.
Language skills
Swedish - Native, English
Education
Visual Communication, Berghs School of Communication,
2000
Autodidact from 1996
Experience
VNTRS
Senior Designer
March 2024 - Present
Stockholm, Sweden
Valtech
Senior Art Director / UX designer / Craft Lead
Feb 2016 - Feb 2024 · 8 yrs
Stockholm, Sweden
Clients: Arlanda Express Movestic Detectify Fora Försäkringar Claes Olsson Forex Bank Danderyds sjukhus KF Skistarshop.com Rädda barnen (Save the children) Arbetsförmedlingen (Swedish Employment Service) Atex etc.
Assently AB
Partner
2012 - 2023 · 11 years
Some Guys Digital
Design Director
Mar 2015 - Jan 2016 · 11 mos
Stockholm, Sweden
Clients: Actic fitness, SPSM - Ritade tecken (Specialpedagogiska skolmyndigheten - The National Agency for Special Needs Education and Schools), Stockholm läns landsting (Region Stockholm Assembly), Taxi Stockholm etc.
Cloud Nine AB
Art Director
Jan 2011 - Mar 2015 · 4 yrs 3 mos
Stockholm, Sweden
Clients: Haglöfs Comviq Svenska Postkodlotteriet Canal +, cmore Spaceport Sweden Willhem Fredells hardware store Svensk trä (Swedish wood) etc.
HejForm
Freelance Art director
Jan 2003 - Mar 2015 · 12 yrs 3 mos
Clients: The Swedish public service broadcaster SVT, Saab AB, Volkswagen AG, Kia Cars, WSP Group, Bentley Motors, Posten / Bring, Moderna Museet, ICA - Handlarna, RebTel, Confederation of Swedish Enterprise, Telia Sonera, Grönalund etc.
Commissioned by: Hallvarsson & Halvarsson, Stockholm, Sweden. Doberman, Stockholm, Sweden. Aperto AG, Berlin, Germany. Dropit, Stockholm, Sweden. Grow, Stockholm, Sweden. Prieme M2, Stockholm, Sweden. Modern Museum, Stockholm, Sweden SVT, The Swedish public service broadcaster etc.
Framfab
Graphic Designer
2000 - 2002 · 2 yrs2000 - 2002 · 2 yrs
Stockholm, Sweden
Eld Interactive
Illustrator / Graphic Designer
1999 - 2000 · 1 yr
KP Communication
Graphic Designer
1997 - 1998 · 1 yr
Expressen - the 2nd largest tabloid newspaper in Sweden.
Illustrator
1997 · Less than a year
Selected Projects
Funderella / Concept development
Funderella
March 2024 - Ongoing
Refine and experiment with new digital concepts aimed at aligning with the needs of professional investors and asset managers operating within the global fund market.
Part in project: Concept development, Visual design, UX design.
Various minor projects l mars 2023 - Dec 2023
Valtech | Building an internal application tailored to effectively track and bolster skills development initiatives across a broad spectrum of competence, like Experience Design, UX Design, UI Design, and Art Direction to enhance professional growth and proficiency within the organisation.
Part in project: Concept development, Visual design, UX design.
Mercedes Benz AG | Storyboard creation of video production
An internal video project to inform and educate board members and other manager employees about a holistic sales channel integration project.
A technical initiative to bring together a large number of sales channels, from e-commerce to car dealerships to streamline sales profit and customer experience.
Part in project: Visual Storyboarding, Illustration
ASML | Enhancing the UX flows and visual interface of an internal organizational tool to streamline communication and reduce friction among business lines including Applications, Development & Engineering, Manufacturing, Strategic Sourcing & Procurement and Sales & Customer Management. This involves aligning and creating new elements for the visual identity.
Part in project: Visual design, UX design, Art direction
Swaggy Sketch icon gallery | A icon gallery project featuring hand-drawn miniature illustrations of commonly used UX-related icons, ranging from sketchbook drawings to sleek, simplified vector designs optimised for small sizes.
Part in project: Illustration.
Arlanda express
A-Train
Jan 2022 - Feb 2023
A-Train had a strategic plan to transform Arlanda express’s customer experience, seamlessly integrating physical and digital elements.
The project includes building Arlanda express digital windows in various channels based on a newly developed visual identity. The channels include web, mobile app, TVM (Ticket vending machine). From concepts around omni-perspective to concrete visual design / motion design. Implementation of multiple design systems between different channels, delivery and review of implemented design.
Part in project: Design lead, Concept development, Visual design, UX design, Art direction.
Detectify.se / Web
Detectify
Nov 2020 - Apr 2021
The project involved applying a new identity to existing channels and services.
The work also included pursuing issues around internal work processes, design studios / initial workshops for redesign processes, concept development etc.
Part in project: Conceptual design, Visual design, UX-design, Art direction.
Fora.se / Webb
Fora - tjänstepension och försäkringar
Feb 2020 - Nov 2020
The project included the construction of Fora’s design system for digital channels.
Building structure from designed components in the Sketch app to developed components via Zeplin to Storybook.
Work structure between designers within the team and between design and interface development.
The work included in parallel with this design work within the design team to update Fora’s digital identity and develop new digital services. From written requirements produce wireframes, designs, prototypes for testing and development.
Part in project: Conceptual design, Visual design, UX-design, Art direction.
Clasohlson.com / Web
Clas Ohlson
Mar 2019 - Jul 2019
The project included an upgrade of Clas Ohlson’s digital channels, both in terms of experience and technology. The work included service design, concept development, prototype design and testing hypotheses. The goal was to sell complicated products by inspiring customers with solutions and services, seamlessly integrated into the purchase flow.
Part in project: Design lead, Conceptual design, UX-design, Visual design, Prototype production.
DS.se / Web
Danderyd Sjukhus
Jan 2019 - Mar 2019
The project included concepts and designs for Danderyd Hospital’s new website as well as adjustments in the visual identity to be more tailored for digital channels.
Part in project: Design lead, Conceptual design, Art direction, UX design, Visual design, Prototyping.
Forex.se / Web
Forex Bank
Aug 2018 - Dec 2018
At Forex, I worked in a cross-functional team to develop Forex’s new website with digital banking services in four markets. The work was done in parallel with other market activities where Forex created new visual guideline with the digital channel in focus.
Part in project: Art Direction, UX-design.
Raddabarnen.se / Web
Rädda barnen
Mar 2017 - May 2018
Save the Children is a global children’s rights organization that has existed since 1919. The assignment included creating a new website with a clearer focus on insights about the organization, storytelling and a simpler user experience for online gifts. The website was awarded with Silver in the Swedish Design Award 2018.
Part in project: Design lead, Art Direction, Concept development, UX design and Visual design.
Atex, cms news media tool
Atex
Oct 2016 - Dec 2016
Atex Core is a CMS tool adapted for news media. The assignment included redesign of the CMS. Conceptual design and graphic guidelines.
Part in project: Art Direction, UX-design, Conceptual idea and visual design.
KF Extranet / Web
Kooperativa Förbundet (KF)
Mar 2016 - Jun 2016
The assignment was to create an extranet for the KF - Cooperative Association’s owner representative.
Part in project: Together with UX-designer, developed needs analysis, measuring points and concepts. Art Direction, UX design, Conceptual and visual design.
VNTRS
Senior Designer
March 2024 - Present
Stockholm, Sweden
Valtech
Senior Art Director / UX designer / Craft Lead
Feb 2016 - Feb 2024 · 8 yrs
Stockholm, Sweden
Clients: Arlanda Express Movestic Detectify Fora Försäkringar Claes Olsson Forex Bank Danderyds sjukhus KF Skistarshop.com Rädda barnen (Save the children) Arbetsförmedlingen (Swedish Employment Service) Atex etc.
Assently AB
Partner
2012 - 2023 · 11 years
Some Guys Digital
Design Director
Mar 2015 - Jan 2016 · 11 mos
Stockholm, Sweden
Clients: Actic fitness, SPSM - Ritade tecken (Specialpedagogiska skolmyndigheten - The National Agency for Special Needs Education and Schools), Stockholm läns landsting (Region Stockholm Assembly), Taxi Stockholm etc.
Cloud Nine AB
Art Director
Jan 2011 - Mar 2015 · 4 yrs 3 mos
Stockholm, Sweden
Clients: Haglöfs Comviq Svenska Postkodlotteriet Canal +, cmore Spaceport Sweden Willhem Fredells hardware store Svensk trä (Swedish wood) etc.
HejForm
Freelance Art director
Jan 2003 - Mar 2015 · 12 yrs 3 mos
Clients: The Swedish public service broadcaster SVT, Saab AB, Volkswagen AG, Kia Cars, WSP Group, Bentley Motors, Posten / Bring, Moderna Museet, ICA - Handlarna, RebTel, Confederation of Swedish Enterprise, Telia Sonera, Grönalund etc.
Commissioned by: Hallvarsson & Halvarsson, Stockholm, Sweden. Doberman, Stockholm, Sweden. Aperto AG, Berlin, Germany. Dropit, Stockholm, Sweden. Grow, Stockholm, Sweden. Prieme M2, Stockholm, Sweden. Modern Museum, Stockholm, Sweden SVT, The Swedish public service broadcaster etc.
Framfab
Graphic Designer
2000 - 2002 · 2 yrs2000 - 2002 · 2 yrs
Stockholm, Sweden
Eld Interactive
Illustrator / Graphic Designer
1999 - 2000 · 1 yr
KP Communication
Graphic Designer
1997 - 1998 · 1 yr
Expressen - the 2nd largest tabloid newspaper in Sweden.
Illustrator
1997 · Less than a year
Selected Projects
Funderella / Concept development
Funderella
March 2024 - Ongoing
Refine and experiment with new digital concepts aimed at aligning with the needs of professional investors and asset managers operating within the global fund market.
Part in project: Concept development, Visual design, UX design.
Various minor projects l mars 2023 - Dec 2023
Valtech | Building an internal application tailored to effectively track and bolster skills development initiatives across a broad spectrum of competence, like Experience Design, UX Design, UI Design, and Art Direction to enhance professional growth and proficiency within the organisation.
Part in project: Concept development, Visual design, UX design.
Mercedes Benz AG | Storyboard creation of video production
An internal video project to inform and educate board members and other manager employees about a holistic sales channel integration project.
A technical initiative to bring together a large number of sales channels, from e-commerce to car dealerships to streamline sales profit and customer experience.
Part in project: Visual Storyboarding, Illustration
ASML | Enhancing the UX flows and visual interface of an internal organizational tool to streamline communication and reduce friction among business lines including Applications, Development & Engineering, Manufacturing, Strategic Sourcing & Procurement and Sales & Customer Management. This involves aligning and creating new elements for the visual identity.
Part in project: Visual design, UX design, Art direction
Swaggy Sketch icon gallery | A icon gallery project featuring hand-drawn miniature illustrations of commonly used UX-related icons, ranging from sketchbook drawings to sleek, simplified vector designs optimised for small sizes.
Part in project: Illustration.
Arlanda express
A-Train
Jan 2022 - Feb 2023
A-Train had a strategic plan to transform Arlanda express’s customer experience, seamlessly integrating physical and digital elements.
The project includes building Arlanda express digital windows in various channels based on a newly developed visual identity. The channels include web, mobile app, TVM (Ticket vending machine). From concepts around omni-perspective to concrete visual design / motion design. Implementation of multiple design systems between different channels, delivery and review of implemented design.
Part in project: Design lead, Concept development, Visual design, UX design, Art direction.
Detectify.se / Web
Detectify
Nov 2020 - Apr 2021
The project involved applying a new identity to existing channels and services.
The work also included pursuing issues around internal work processes, design studios / initial workshops for redesign processes, concept development etc.
Part in project: Conceptual design, Visual design, UX-design, Art direction.
Fora.se / Webb
Fora - tjänstepension och försäkringar
Feb 2020 - Nov 2020
The project included the construction of Fora’s design system for digital channels.
Building structure from designed components in the Sketch app to developed components via Zeplin to Storybook.
Work structure between designers within the team and between design and interface development.
The work included in parallel with this design work within the design team to update Fora’s digital identity and develop new digital services. From written requirements produce wireframes, designs, prototypes for testing and development.
Part in project: Conceptual design, Visual design, UX-design, Art direction.
Clasohlson.com / Web
Clas Ohlson
Mar 2019 - Jul 2019
The project included an upgrade of Clas Ohlson’s digital channels, both in terms of experience and technology. The work included service design, concept development, prototype design and testing hypotheses. The goal was to sell complicated products by inspiring customers with solutions and services, seamlessly integrated into the purchase flow.
Part in project: Design lead, Conceptual design, UX-design, Visual design, Prototype production.
DS.se / Web
Danderyd Sjukhus
Jan 2019 - Mar 2019
The project included concepts and designs for Danderyd Hospital’s new website as well as adjustments in the visual identity to be more tailored for digital channels.
Part in project: Design lead, Conceptual design, Art direction, UX design, Visual design, Prototyping.
Forex.se / Web
Forex Bank
Aug 2018 - Dec 2018
At Forex, I worked in a cross-functional team to develop Forex’s new website with digital banking services in four markets. The work was done in parallel with other market activities where Forex created new visual guideline with the digital channel in focus.
Part in project: Art Direction, UX-design.
Raddabarnen.se / Web
Rädda barnen
Mar 2017 - May 2018
Save the Children is a global children’s rights organization that has existed since 1919. The assignment included creating a new website with a clearer focus on insights about the organization, storytelling and a simpler user experience for online gifts. The website was awarded with Silver in the Swedish Design Award 2018.
Part in project: Design lead, Art Direction, Concept development, UX design and Visual design.
Atex, cms news media tool
Atex
Oct 2016 - Dec 2016
Atex Core is a CMS tool adapted for news media. The assignment included redesign of the CMS. Conceptual design and graphic guidelines.
Part in project: Art Direction, UX-design, Conceptual idea and visual design.
KF Extranet / Web
Kooperativa Förbundet (KF)
Mar 2016 - Jun 2016
The assignment was to create an extranet for the KF - Cooperative Association’s owner representative.
Part in project: Together with UX-designer, developed needs analysis, measuring points and concepts. Art Direction, UX design, Conceptual and visual design.
Actic / Mobile app
Actic
Sep 2015 - Jan 2016
Actic is a leading provider of fitness and training services with 140 facilities and over 210,000 members distributed in Sweden, Norway, Finland, Germany and Austria. The mission was to create a mobile app for booking, motivation, additional sales and promotion. The basic concept of the app was to create something more than just a booking tool, it would become the user’s new training buddy who pushed you to new challenges. Part in project: Art Direction, UX-design, Conceptual ideas and visual design.
Ritade tecken / Webb app
SPSM - Ritade tecken
Mar 2015 - Jan 2016
Ritade tecken (Drawing Characters) is a service developed by the Special Education School Authority. The service contains around 2500 character images and is a complementary means of communication for hearing persons with delayed or deviant language development. The assignment was to transform the entire tool with a new visual identity into a responsive design.
Part in project: UX-design, Art Direction, Conceptual design, Visual design.
Health on site / ipad app
Stockholm läns landsting
Mar 2015 - Sep 2015
The assignment was to improve patient safety by having all medical information readily available near the patient on a tablet at the patient visit.
Part in project: User flows, Art Direction, Conceptual design, Visual design.
Taxi Stockholm / Mobile app
Taxi Stockholm
Mar 2015 - Jun 2015
Taxi Stockholm launched their new service ”Premium” and the hub around this was a re-launch of their mobile app that could provide the new service to the customer.
Part in project: UX design, Art Direction and Visual Design.
Fredells.se / Web
Fredells hardware store
Oct 2014 - Mar 2015
Fredells is a complete construction supplier that works with holistic solutions for quality conscious companies and private individuals throughout the Stockholm area. The assignment was together with UX designer and Business Developer to deliver a feasibility study based on new information and product structure, impact mapping with effect goals and conceptual design for Fredell’s first E-commerce.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Swedishwood.se / web / app.
Svensk trä
Sep 2014 - Dec 2014
Swedish Wood is an activity within the industry organization Skogsindustrierna. Swedish Wood works for dissemination of knowledge, inspiration and development relating to wood, wood products and wood construction through magazines, digital tools, awards etc. The assignment included a feasibility study with conceptual design for an upcoming new strategy where the organization needed to renew and restructure all its digital channels.
Part in project: Concept development, Art direction, UX design, Visual design.
William.se / Web
Willhem
Sep 2013 - Dec 2013
Assignment description: Willhem is a housing company that owns and manages about 18,500 rental apartments in growth locations around Sweden. The assignment was to create a new responsive web that focused on service for members and mediation for housing applicants.
Part in the project: Design lead, Concept development, Art direction, UX design, Visual design.
Spaceportsweden.se / Web
Spaceport Sweden
Sep 2012 - Nov 2012
Spaceport Sweden is a groundbreaking initiative to establish commercial manned space missions in Kiruna, Sweden and become Europe’s gateway to space. The mission was to create a website based on a new visual identity, which visualizes the idea of being able to conduct space tourism in the near future from the Kiruna Space center.
Part in project: Design lead, Concept development, Art direction, Visual design.
Swapstories.se / Web
Haglöfs
May 2012 - Jun 2012
Haglöfs would strengthen its stamp as the brand of extreme quality and coined the concept of Swapstories. The assignment included a campaign site that had a direct link to used clothing in Haglöfs concept store where the visitor / user could get a history of the garment and its previous owners with the help of a QR tag linked to the web.
Part of concept, Art Direction, UX design, Visual design.
Cmore.com / Web
C More
Sep 2011 - Nov 2011
C More Entertainment AB is the leading premium supplier of movies, TV-series and streamed sport events in the Nordic region under the C More brand. The assignment included Visual identity of the C more brand. Development of C-more conceptual play service for desktop.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Comviq.se / Web
Comviq
Mar 2011 - Jun 2011
Comviq is a sub brand by Tele2 Sweden which has about 15 million customers in 10 countries. The assignment was mainly to develop a visual concept and identity for Comviq’s new website and additional work that included Art Direction, idea development, UX design, campaign sites and visualization of new business areas on the web.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Kulturstiftelsen.se / Web
Postkodlotteriets kulturstiftelse
Oct 2010 - Jan 2011
Postkodlotteriets kulturstiftelse provides financial support to selected projects or organizations that promote cross-border collaboration through cultural expressions and forms. The assignment was, together with UX-design, to create a new platform for applicants to see and be inspired by ongoing and completed projects and to facilitate the application process.
Part in project: Concept development, Art direction, UX design, Visual design.
Svt.se / Web
Swedish public service television company
Jan 2004 - Dec 2010
The assignment was to create design for various titles under svt.se. In some cases, UX-design and concept development were included in the assignments. Examples of titles were Melodifestivalen, Robinson, REA, Värsta språket, Dialektmysteriet, Julkalendern, DC3an, Dilemma etc..
Part in the project: Concept development, Art direction, UX design, Visual design.
Skandia.se / Web
Skandia Link
Sep 2010 - Oct 2010
Concept development and design for fund guide Information / presentation on the web. Part in the project: Concept development, Art direction, UX design, Visual design.
Eurocard / web
Eurocard
Feb 2010 - Mar 2010
Eurocard is a card company in the Nordic market for private and corporate customers. The assignment was to update the visual design for SEB card’s e-balance service, a logged in payment / account / credit card service.
Part in project: Art direction, UX design, Visual design.
Moderna museet / digital interface
Moderna museet
Apr 2009 - Jun 2009
The assignment was to develop visual design of a user interface for the Moderna museet’s gallery. A physical / interactive image gallery based on Pontus Hultén’s donated collection.
Part in project: Design lead, Art direction, UX design, Visual design.
Volkswagengroup.de / Web
Volksvagen Group
Mar 2005 - Apr 2005
The assignment was to present concept and visual design for Volkswagenag.com (Volkswagen Group). The assignment was a pitch procedure through the German-based digital agency Aperto and later became the winning grant.
Part in project: Concept development, Art direction, UX design, Visual design.
Gronalund.se / Web
Grönalund
Jan 2005 - Apr 2005
The assignment was to create a concept and visual design for the Grönalunds new website.
Part in project: Concept development, Art direction, UX design, Visual design.
Ericsson / Mobile app / Desktop app
Ericsson
Jan 2001 - Jan 2002
Ericsson together with Motorola, Siemens and Nokia developed a common platform for instant messaging between mobile phones and computers and for this, Ericsson would develop an instant messaging app for desktop. The assignment included feasibility study, user tests with prototype design, Visual identity and design of the application.
Part in project: Concept development, Art direction, UX design, Visual design.
Volvocars.se / Web
Volvocars
May 2001 - Jul 2001
Volvocars together with its Model R S60 launched an international campaign site.
Part in project: Concept development, Visual design, UX design.
Actic
Sep 2015 - Jan 2016
Actic is a leading provider of fitness and training services with 140 facilities and over 210,000 members distributed in Sweden, Norway, Finland, Germany and Austria. The mission was to create a mobile app for booking, motivation, additional sales and promotion. The basic concept of the app was to create something more than just a booking tool, it would become the user’s new training buddy who pushed you to new challenges. Part in project: Art Direction, UX-design, Conceptual ideas and visual design.
Ritade tecken / Webb app
SPSM - Ritade tecken
Mar 2015 - Jan 2016
Ritade tecken (Drawing Characters) is a service developed by the Special Education School Authority. The service contains around 2500 character images and is a complementary means of communication for hearing persons with delayed or deviant language development. The assignment was to transform the entire tool with a new visual identity into a responsive design.
Part in project: UX-design, Art Direction, Conceptual design, Visual design.
Health on site / ipad app
Stockholm läns landsting
Mar 2015 - Sep 2015
The assignment was to improve patient safety by having all medical information readily available near the patient on a tablet at the patient visit.
Part in project: User flows, Art Direction, Conceptual design, Visual design.
Taxi Stockholm / Mobile app
Taxi Stockholm
Mar 2015 - Jun 2015
Taxi Stockholm launched their new service ”Premium” and the hub around this was a re-launch of their mobile app that could provide the new service to the customer.
Part in project: UX design, Art Direction and Visual Design.
Fredells.se / Web
Fredells hardware store
Oct 2014 - Mar 2015
Fredells is a complete construction supplier that works with holistic solutions for quality conscious companies and private individuals throughout the Stockholm area. The assignment was together with UX designer and Business Developer to deliver a feasibility study based on new information and product structure, impact mapping with effect goals and conceptual design for Fredell’s first E-commerce.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Swedishwood.se / web / app.
Svensk trä
Sep 2014 - Dec 2014
Swedish Wood is an activity within the industry organization Skogsindustrierna. Swedish Wood works for dissemination of knowledge, inspiration and development relating to wood, wood products and wood construction through magazines, digital tools, awards etc. The assignment included a feasibility study with conceptual design for an upcoming new strategy where the organization needed to renew and restructure all its digital channels.
Part in project: Concept development, Art direction, UX design, Visual design.
William.se / Web
Willhem
Sep 2013 - Dec 2013
Assignment description: Willhem is a housing company that owns and manages about 18,500 rental apartments in growth locations around Sweden. The assignment was to create a new responsive web that focused on service for members and mediation for housing applicants.
Part in the project: Design lead, Concept development, Art direction, UX design, Visual design.
Spaceportsweden.se / Web
Spaceport Sweden
Sep 2012 - Nov 2012
Spaceport Sweden is a groundbreaking initiative to establish commercial manned space missions in Kiruna, Sweden and become Europe’s gateway to space. The mission was to create a website based on a new visual identity, which visualizes the idea of being able to conduct space tourism in the near future from the Kiruna Space center.
Part in project: Design lead, Concept development, Art direction, Visual design.
Swapstories.se / Web
Haglöfs
May 2012 - Jun 2012
Haglöfs would strengthen its stamp as the brand of extreme quality and coined the concept of Swapstories. The assignment included a campaign site that had a direct link to used clothing in Haglöfs concept store where the visitor / user could get a history of the garment and its previous owners with the help of a QR tag linked to the web.
Part of concept, Art Direction, UX design, Visual design.
Cmore.com / Web
C More
Sep 2011 - Nov 2011
C More Entertainment AB is the leading premium supplier of movies, TV-series and streamed sport events in the Nordic region under the C More brand. The assignment included Visual identity of the C more brand. Development of C-more conceptual play service for desktop.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Comviq.se / Web
Comviq
Mar 2011 - Jun 2011
Comviq is a sub brand by Tele2 Sweden which has about 15 million customers in 10 countries. The assignment was mainly to develop a visual concept and identity for Comviq’s new website and additional work that included Art Direction, idea development, UX design, campaign sites and visualization of new business areas on the web.
Part in project: Design lead, Concept development, Art direction, UX design, Visual design.
Kulturstiftelsen.se / Web
Postkodlotteriets kulturstiftelse
Oct 2010 - Jan 2011
Postkodlotteriets kulturstiftelse provides financial support to selected projects or organizations that promote cross-border collaboration through cultural expressions and forms. The assignment was, together with UX-design, to create a new platform for applicants to see and be inspired by ongoing and completed projects and to facilitate the application process.
Part in project: Concept development, Art direction, UX design, Visual design.
Svt.se / Web
Swedish public service television company
Jan 2004 - Dec 2010
The assignment was to create design for various titles under svt.se. In some cases, UX-design and concept development were included in the assignments. Examples of titles were Melodifestivalen, Robinson, REA, Värsta språket, Dialektmysteriet, Julkalendern, DC3an, Dilemma etc..
Part in the project: Concept development, Art direction, UX design, Visual design.
Skandia.se / Web
Skandia Link
Sep 2010 - Oct 2010
Concept development and design for fund guide Information / presentation on the web. Part in the project: Concept development, Art direction, UX design, Visual design.
Eurocard / web
Eurocard
Feb 2010 - Mar 2010
Eurocard is a card company in the Nordic market for private and corporate customers. The assignment was to update the visual design for SEB card’s e-balance service, a logged in payment / account / credit card service.
Part in project: Art direction, UX design, Visual design.
Moderna museet / digital interface
Moderna museet
Apr 2009 - Jun 2009
The assignment was to develop visual design of a user interface for the Moderna museet’s gallery. A physical / interactive image gallery based on Pontus Hultén’s donated collection.
Part in project: Design lead, Art direction, UX design, Visual design.
Volkswagengroup.de / Web
Volksvagen Group
Mar 2005 - Apr 2005
The assignment was to present concept and visual design for Volkswagenag.com (Volkswagen Group). The assignment was a pitch procedure through the German-based digital agency Aperto and later became the winning grant.
Part in project: Concept development, Art direction, UX design, Visual design.
Gronalund.se / Web
Grönalund
Jan 2005 - Apr 2005
The assignment was to create a concept and visual design for the Grönalunds new website.
Part in project: Concept development, Art direction, UX design, Visual design.
Ericsson / Mobile app / Desktop app
Ericsson
Jan 2001 - Jan 2002
Ericsson together with Motorola, Siemens and Nokia developed a common platform for instant messaging between mobile phones and computers and for this, Ericsson would develop an instant messaging app for desktop. The assignment included feasibility study, user tests with prototype design, Visual identity and design of the application.
Part in project: Concept development, Art direction, UX design, Visual design.
Volvocars.se / Web
Volvocars
May 2001 - Jul 2001
Volvocars together with its Model R S60 launched an international campaign site.
Part in project: Concept development, Visual design, UX design.